Marketing the IKEA Way – Welcome to the study of Consumer Behavior
T ARGET AUDIENCE Brand for All People The IKEA concept As many people as possible Apps & brochures Kids old people Family Erasmus, students Low prices. - ppt download
IKEA Case Study Matt Mc Inerney Colin Reed
IKEA and the Furniture Industry
IKEA Target Audience Analysis by Shadie Huang
Brand Audit – Melissa Dunn's Blog
Powerful & Famous Customer Promises (USPs)
IKODE Hackathon, Shaping IKEA's Customer Personas | by Drew Bates | Medium
IKEA customers primed for proposed e-commerce site